A U T H E N T I C I T Y T H A T D E F I N E S
Inspired by the concept of transformation, Olivy® is a denim collection brand that represents a statement:
W E D E F E A T
S T E R E O T Y P E S
A N D
C E L E B R A T E
D I V E R S I T Y
T H E C O L O R S O F A N E W E R A
Honoring evolution, transition, and staying true to ourselves, we created a color palette full of contrasting colors and textures giving the identity a contemporary urban vibe.
S t r e n g t h t h a t r E s i d e s i n m y r o o t s , a n d f r e e d o m t h a t i n h a b i t s m y w i n g s
For this project, we designed original letters applying an extended sans-serif style.
This highlights the unique urban character of Olivy®.
A L L Y O U C A N B E
Following the concept of constant evolution, the butterfly symbol was born as an ode to the potential of every person that wears this brand. At the same time, the dot at the end is used to place the brand in a digital environment.
T H E S H A P E S O F F R E E D O M
To illustrate the metamorphosis of this story, we used different elements that show this evolution metaphorically, such as the metal slinky, representing a caterpillar before it turns into a butterfly.
T h e b e s t w a y t o b r i n g t h e O l i v y ® t r a n s f o r m a t i o n e x p e r i e n c e t o e a c h c o n s u m e r
was by creating a packaging that reflects the urban and free lifestyle of the brand.
